Urd Jcdecaux 2023

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Digital bus shelter
5th Avenue, New-York

UNIVERSAL REGISTRATION DOCUMENT

2023

Annual financial report

MESSAGE FROM THE CO-CEOS
COMPAGNY PROFILE AND KEY FIGURES

1

2

Key events of 2023 RFA
Group history
Our Business Model DEFP
Organisation and geographic presence
Our market
Advertisers and effectiveness of our media
Group strategy DEFP
Data and digital services for citizens, partners and advertisers
1.9 Programmatic, a major growth opportunity
1.10 Research and development RFA
1.11 Street furniture
1.12 Transport
1.13 Billboard
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8

TABLE OF CONTENTS

6

GROUP ACTIVITY
AND STRATEGY
12
14
16
18
20

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Digital bus shelter 5th Avenue, New-York UNIVERSAL REGISTRATION DOCUMENT 2023 Annual financial report MESSAGE FROM THE CO-CEOS COMPAGNY PROFILE AND KEY FIGURES 1 2 Key events of 2023 RFA Group history Our Business Model DEFP Organisation and geographic presence Our market Advertisers and effectiveness of our media Group strategy DEFP Data and digital services for citizens, partners and advertisers 1.9 Programmatic, a major growth opportunity 1.10 Research and development RFA 1.11 Street...

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